Evening.Aava, for iPhone

Train the voice in your head. In your own voice.

An iPhone app for the way you talk to yourself: you record short beliefs in your own voice — the kind of sentence you'd say to a friend — and hear them back. Four weeks, twenty beliefs, about two minutes a day.

Free to download·Three-day free trial·iPhone

Recordings never leave your iPhone.

The Aava voice library on an iPhone: an evening greeting, playlists, and a list of recorded beliefs with their durations.
Your voice · Thu0:05

Forgive yourself for not knowing what only time could teach you.

The gapSame facts. Two sentences.

I'm harder on myself than I'd ever be on anyone else.

Most people who'd say that sentence are, from the outside, doing fine. Careful work, decent at the job, patient with colleagues, generous with friends. The harshness is entirely internal — and it has a specific sound.

If you've ever worked somewhere with a review cycle, you know it: it borrows the phrasing. If you build alone now, you know it never left. It just stopped having a calendar.

The situation
What you'd say to a friend
What you say to yourself
The situation
A bug you wrote reaches production.
To a friend
It got past review too. Fix it, write the test, move on.
To yourself
You should have caught that. People are going to start noticing.
The situation
Reviewer 2 calls the work “incremental”.
To a friend
Reviewer 2 says that to everyone. Take the one useful note and resubmit.
To yourself
They saw through it. Maybe there was never anything there.
The situation
You launch it and get twelve downloads.
To a friend
Twelve strangers installed something you made alone. Go find out what they thought.
To yourself
Nobody wants this. You're not as good at this as you thought.

Same person. Same facts. The only thing that changed is who the sentence was addressed to.

You already have the kinder sentence — you use it on everyone else, fluently, without thinking. Aava is a way to say it to yourself: out loud, in your own voice, on a schedule, so it gets some of the practice the other one has had for years.

The other reason it matters

The way I speak to myself becomes how I am in public.

How it worksAbout 2 min a day

You already know what to say. You've just only ever said it to other people.

Aava turns that around, in four steps.

  1. 1

    Get the sentence

    Each day on a path hands you one belief, already written, one sentence long. For something specific that's going on, Aava asks a single question instead — how would you talk to a friend going through this? — and you write what you'd say.

    Writing it for a friend first isn't a trick. People reason more clearly about other people's situations than their own; this borrows that clarity before it borrows your voice.

  2. 2

    Record it

    Say it out loud, in your own voice. A belief takes three to five seconds. The recording is stored on your phone and stays there.

  3. 3

    Hear it back

    Play it. It's the one voice you can't file under “advice”.

  4. 4

    Come back tomorrow

    About two minutes. Five days a week, then a rest day and a revision day, for four weeks. Then the path ends.

The situation screen on an iPhone: a situation, the question of how you would talk to a friend going through it, a button to write what you'd say, and a saved recording three seconds long.

The question, on the screen it lives on.

Why your voiceAdvice vs. memory

In someone else's voice, it's advice. In yours, it's closer to memory.

That's the whole reason Aava makes you record it, instead of handing you a library of someone reading nicely. A stranger's voice saying something kind is easy to weigh, file and forget. Your own is harder to put down.

It's also why the critic is so convincing. It already speaks in your voice, with your vocabulary, and it has had years of practice. Aava doesn't try to out-argue it. It gives the other sentence the same voice, and the same repetition.

Someone else reading it

Advice.

You saying it

Closer to memory.

What's inside4 weeks · 20 beliefs

A path, not a feed.

Every path is four weeks: twenty beliefs, one a day, five days a week, with a rest day and a revision day in each. About two minutes a day. Then it ends — the way a course ends, not the way a feed does.

Week 1
Week 2
Week 3
Week 4

Start where it actually hurts.

Some of the paths:

Foundations·Boundaries·Steady·Momentum·Switch Off·

Week one of a guided path on an iPhone: a winding line through five days, a rest day and a revision day, with today marked as day one.

Week one of a path. Today is day one.

The wince3–5 seconds each

About hearing your own voice.

Most people don't like it, at first. The voice you hear from inside your head arrives partly through bone; a recording is the version everyone else has been hearing all along. It isn't worse. It's just not the one you're used to.

Does your recorded voice make you wince?

Yes, every time.

Then you're in good company, and you're the person this was built for. What you're hearing is unfamiliarity, not a verdict. Each recording is three to five seconds long, and you're the only one who will ever hear it.

Not really.

Then you have a head start. The mechanic is exactly the same — you just get to the part where the kind sentence sounds like yours a little sooner.

The app asks you a version of this question when you first open it. Both answers are right.

On your phoneNothing uploaded

It never leaves your phone.

Every recording is stored on your iPhone and stays there. Nothing is uploaded — not to us, not to anyone. There is no server that has heard your voice, because there is no server your voice goes to.

That's a deliberate trade. A person saying something private, in their own voice, is exactly the kind of thing that shouldn't be sitting on someone else's server.

The priceIn plain numbers

Free to download. Three days free. Then one of two prices.

Weekly

$4.90/ week

After the three-day free trial.

  • Billed weekly
  • Cancel whenever you like

Yearly

$49.99/ year

About ten weeks' worth, for the year.

  • After the same three-day free trial
  • Cancel whenever you like

The trial is three days. Cancel before it ends and nothing is charged. It's a standard App Store subscription — managed and cancelled in your Apple ID settings, like any other.

Prices in US dollars; the App Store shows yours in your own currency.

Start with one belief Free on the App Store
From HardikMumbai

I'm Hardik. I built Aava on my own — the design, the code, the words in it.

I built it because the way I talk to other people is not how I talk to myself. I'm harder on myself than I'd ever be on anyone else, and the way I speak to myself becomes how I am in public. So I made the thing I wanted: something short and finite, in my own voice, that never leaves my phone.

The recordings in the screenshots are mine. There's a note from me inside the app, too. If it isn't working for you, I'd rather hear that than anything else.

— Hardik

Formerly a software engineer at Amazon. Computer science at BITS Pilani, class of 2024. Writing this from Mumbai.

Aava app icon

Say it in your own voice.

Four weeks. Twenty beliefs. About two minutes a day. The first three days are free.

Free on the App Store·iPhone

Recordings never leave your iPhone.